visualization

Everything in life can be connected to a pattern. Whether it be in the way the golden ratio is correlated with growth in shells or how the Pythagorean model is the reason we have stable structures, nature will always hold the key to predicting our own behavior and understanding more about ourselves.

An accidental subscription to an unwanted newsletter. Extra items in your cart your never added. The seemingly impossible task of deactivating your account on a service you no longer use. All of the above are examples of dark design patterns, or “dark UX,” where the design of a website or application is meant to benefit the brand rather than the user—even at the expense of the latter.